One of SA’s most established lead generation partners
Just quality leads delivered through a model based on performance
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OLICO SERVICES
Olico offers a full range of end-to-end distribution services that enable any financial service provider to distribute their products via online or phone

LEAD GENERATION

Olico’s primary business is to deliver our partners quality leads. A true performance based model focused on turning your marketing into a profit centre. You only pay for success.

MARKETING AUTOMATION

Leadify is the gold standard in cloud-based Marketing Automation Software. Built by lead generation experts to help you extract the most value from your data assets.

DATA SERVICES

Olico has quality data assets; over 50m consumer records that you can access for bespoke marketing campaigns. These include 15m+ valid cellphone and 1.5m+ valid opt-in email records.

SALES FULFILLMENT

Olico partners with some of SA's most experienced direct call centres. Talk to us about delivering a full turnkey marketing and sales solution for your client acquisition strategies.

MORE ABOUT OUR SERVICES
LEAD GENERATION

Olico delivers quality leads on time, all the time. We have a rich and extensive set of marketing assets for our partners to access; these include multiple web properties for web and content marketing, a very rich opt-in, POPI proof and a highly targetable database of credit active South Africans that we target using email, SMS and call centre marketing. 

Olico excels in marketing financial services, generating on average 65 000 insurance leads and processing over 100 000 loan applications per month for a wide range of blue chip partners.

 

To speak to us so we can discuss you needs please request a quote.

MARKETING AUTOMATION

Did you know that 90% of all mobile marketing messages sent are done so via SMS while an email campaign renders 90% profitability and delivers significant financial return? Mass marketing remains among the most effective ways to engage and convert current and prospective customers.

Using our custom-built email and SMS platform, Leadify, we have seen such significant results for our clients that we’ve opened the cloud-based platform up for all brands and businesses to use themselves. Leadify is the next level in lead-generation.

Talk to us about a free demo.

DATA SERVICES

Olico provides both data matching services and access to our DIY data marketing and analytics tools. Run and measure your own bespoke marketing campaigns.

If you require targeted data, please use our online data segmenting tool to find your ideal audience.  If you want to do some analysis on your own data, you can use our free demographics tool – just provide your  ID numbers and we will analyse and display their demographics.

Alternatively if you are just looking for our data matching services where we match your ID numbers with valid and verified cellphone records, simply request a data quote.

SALES FULFULLMENT

Call centres are a tough business, but a very critical part of client acquisition. Our sales fulfillment approach is a combination of automation where possible (AWP) along with partnering with SA’s best call centres (FSB registered).  All fulfillment solutions are customised for the specific product as to maximise product sales and keep down acquisition costs.

 

Let us discuss and propose a custom solution for you by requesting a quote.

MARKETING
AUTOMATION
Leadify is a cloud based fully automated marketing platform. Built by experts for experts. Streamline, target, automate, and measure your marketing campaigns.

Complex targeting

Real time reporting

A/B split testing

Exclusion management

Bounce management

Schedule campaigns

Track ROI

Demographic reporting

DIY TOOLS
Pre-profiling of data is critical to reaching a relevant audience for your marketing campaign as well as improving response rates and lowering marketing costs. With our DIY tools, you CAN reach your perfect client. Test out our tools below to determine how many of your ideal clients we can reach.
segment
Whether you want to run a direct marketing campaign or rent data for your sales centre, start by sizing the potential ‘universe’ of customers that fit your product criteria.  This DIY tool allows you to use very sophisticated targeting criteria to extract the exact data segments you want.  Every record listed is updated monthly via a credit bureau and has been verified as a valid record.
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Before you start extracting data segments, it’s important to know your clients first, your marketing ‘sweet spot’.  Our Demographics from ID Numbers tool allows you to look up the demographic distribution of your current clients.  This will help you define how you should be targeting your future prospects.  All you require is a list of your current clients ID Numbers – simply load into the tool and voila!
SEGMENTATION VERTICALS

Age

Gender

Region

Ethnic Group

Marital Status

Income

Credit Rating

Has Credit Card

Employment

Vehicle Owner

Home Owner

Director

Has Mobile

Insurance User

Has a Loan

15000000

MOBILE RECORDS

DELIVERY RATE0%
1500000

EMAIL RECORDS

OPEN RATE0%
400000

ONLINE USERS PM

RETURN RATE0%
quotes
YOU ARE OUT OF BUSINESS
IF YOU DON’T HAVE A PROSPECT

  • ZIG ZIGLAR | AUTHOR

PRICING
Our pricing models vary depending on the products, volumes and your client acquisition processes. Below is our standard rate card pricing. If you do not see what you are after please request a quote from our sales team.  All prices are per record and exclusive of VAT.
sms campaigns
SMS CAMPAIGNS
  • 0 - 100 000

    R0.44
  • 100 000 - 300 000

    R0.36
  • 300 000 - 500 000

    R0.32
  • 500 000 - 800 000

    R0.28
  • 800 000 - 1 000 000

    R0.24
  • 1 000 000 - 2 000 000

    R0.22
  • 2 000 000 +

    R0.20
email campaigns1
EMAIL CAMPAIGNS
  • 0 - 100 000

    R0.35
  • 100 000 - 300 000

    R0.30
  • 300 000 - 500 000

    R0.25
  • 500 000 - 800 000

    R0.20
  • 800 000 - 1 000 000

    R0.15
  • 1 000 000 - 2 000 000

    R0.10
  • 2 000 000 +

    R0.10
Data sales
DATA RENTAL
  • 0 - 100 000

    R1.50
  • 100 000 - 300 000

    R1.00
  • 300 000 - 500 000

    R0.80
  • 500 000 - 800 000

    R0.70
  • 800 000 - 1 000 000

    R0.60
  • 1 000 000 - 2 000 000

    R0.50
  • 2 000 000 +

    R0.40
Data matching
DATA MATCHING
  • 0 - 100 000

    R0.50
  • 100 000 - 300 000

    R0.30
  • 300 000 - 500 000

    R0.20
  • 500 000 - 800 000

    R0.15
  • 800 000 - 1 000 000

    R0.15
  • 1 000 000 - 2 000 000

    R0.15
  • 2 000 000 +

    R0.15
Bulk sms
BULK SMS
  • 0 - 100 000

    R0.18
  • 100 000 - 300 000

    R0.17
  • 300 000 - 500 000

    R0.16
  • 500 000 - 800 000

    R0.15
  • 800 000 - 1 000 000

    R0.14
  • 1 000 000 - 2 000 000

    R0.13
  • 2 000 000 +

    R0.11,9
ratecard
DOWNLOAD
OUR RATECARD
ABOUT  OLICO
Olico is one of SA’s most established lead generation partners, delivering quality leads on time, every time, all the time. Our model has proven to boost our partners’ client acquisition strategies in a profitable way; turning marketing into a profit centre.
    • Michael Kann

    • CHIEF EXECUTIVE OFFICER
    •  mike@olico.co.za
    • Gareth Mountain

    • HEAD OF SALES
    •  gareth@olico.co.za
    • Jason Barrett

    • HEAD OF DELIVERY
    •  jason@olico.co.za
    • David Farrell

    • CHIEF TECHNOLOGY OFFICER
    •  david@olico.co.za
MORE ABOUT OLICO...

We have a rich and extensive set of marketing assets for our partners to access; including multiple web properties for web and content marketing, a very rich opt-in, POPI proof and a highly targetable database of all credit active South Africans that we target using direct marketing channels such as email, SMS and call centre marketing.

To date Olico has excelled in marketing financial services, generating on average 65 000 insurance leads and processing over 100 000 loan applications per month for a wide range of blue chip partners including 1Life, RCS, Hollard, Liberty, Standard Bank Life, Vodacom Life, Bayport, OnePlan, Bidvest, Alexander Forbes and many more. We also partner with many advertising and media agencies, delivering lead generation and data services.

Olico’s founders intimately understand the marketing the of financial services. Partners, Mike Kann and Gareth Mountain founded www.ThinkMoney.co.za, SA’s first independent financial services comparison site in 2007. Over 10 years of direct marketing experience and access to marketing assets built over time is the backbone to our business. We also have a keen understanding of our partners’ ultimate business goal – to grow their client base at an acquisition cost that makes sense and is aligned to their business metrics.
    • Yolandi VD Ryst

    • ACCOUNT MANAGER
    •  yolandi@olico.co.za
    • Darren Pilz

    • DELIVERY
    •  darren@olico.co.za
    • Alec Jerome

    • ACCOUNT MANAGER
    •  alec@olico.co.za
    • Ilke Ingram

    • DELIVERY
    •  ilke@olico.co.za
    • Simon Boshoff

    • DELIVERY
    •  simon@olico.co.za
    • Karin Schoeman

    • DESIGN
    •  karin@olico.co.za
    • Desire Brits

    • ACCOUNT MANAGER
    •  desire@olico.co.za
INDUSTRY INSIGHTS
Insights into the world of direct marketing, written by the industry leaders themselves.
  • Associate Justice of the United States Supreme Court, Potter Stewart once remarked, “Ethics is knowing the difference between what you have a right to do and what is right to do.” His quote ties in neatly with the way Olico sees the performance marke

  • As we’re heading into the 2017 home-stretch, many companies will be concerned about hitting those final sales figures. Apart from being a tough year financially, traditionally sales tend to lag behind at this stage. But there is hope. For a South Afr

  • Forget everything you think you know about email marketing and listen to this new innovative email product we’ve come up with. The problem with traditional email marketing as a long-term lead gen strategy is that it’s tough to get consistent volumes.

  • If you think email marketing can only provide a couple of lukewarm leads a day, you might want to grab a coffee refill and continue reading this newsletter. Not only have we turned our email channel into a volume offering (which means we can handle..

MORE ARTICLES
  • B2C brands (specifically insurance and banking) are the largest lead generators both in volume and spend in South Africa. So says Gareth Mountain, founder and CEO of Mountain Direct Solutions, experts in direct marketing strategy and solutions. The r

  • The insurance and banking industries have led the way in disrupting the face-to-face (broker) sales processes by building very strong internal direct sales capabilities. They’ve done this using call centres and online platforms to acquire large volum

  • Affiliate marketing is becoming a big part of lead generation. But how do you ensure that you partner in the correct way to ensure you get a return on your marketing spend? Mountain Direct Solutions’ MD Gareth Mountain takes a look. Advertisers are i

  • The manner in which performance marketing channels are being used to drive client acquisition strategies is changing rapidly; especially now that it’s becoming very important for clients to measure the exact return each channel brings to their

  • Did you know that 90% of all mobile marketing messages sent are done so via SMS while an email campaign renders 90% profitability and delivers significant financial return? Mass marketing remains among the most effective ways to engage and convert cu

  • We know how important the bottom line is to our clients. Overspending in any area is worrisome and wasteful and managing costs is essential. In the marketing context, reporting in impressions and reach is nowhere near enough; hard numbers are what re

  • While the economic uncertainty arising from recent political developments is unsettling, it does highlight the need for organisations to focus more smartly on their marketing strategy and customer acquisition and retention. Driving tangible returns L

  • In the digital age, data is the lifeblood of almost every business. But having data from a variety of sources is not enough – in order to turn raw data into tangible success, it needs to be converted into valid quality leads that become paying...

  • As with any relatively new piece of legislation, the passing of the Protection of Personal Information Act (POPI) can bring with it confusion and concern as to how it will affect your direct marketing initiatives. Hopefully I can quickly clear up som

  • Direct Marketing has come a long way since snail mail and email. While still widely used, email is now ubiquitous, making it competitive and more expensive. Developing unique products that keep marketing costs down, and most importantly, engage with

  • Personal loans are the most popular financial services product available in South Africa.  There is constant demand from consumers and, as such, plenty of lending businesses are looking to book new clients. Despite this, direct marketing of loans isn

  • Our call centre marketing channel is a relatively new product from Olico that is showing some great potential. In the past three months it has grown from generating 3000 leads per month to over 30 000 leads per month for a number of products, includi

CLIENT TESTIMONIALS
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