Did You Know You Can Send SMS To An Email Inbox & Generate Leads?

23 Nov Did You Know You Can Send SMS To An Email Inbox & Generate Leads?

Forget everything you think you know about email marketing and listen to this new innovative email product we’ve come up with. The problem with traditional email marketing as a long-term lead gen strategy is that it’s tough to get consistent volumes. There are a couple of reasons for that, but in our opinion, pushing email recipients to online lead forms is getting tougher nowadays (drop off rates are around 80%)

Interested parties just aren’t that interested in filling out clunky online lead forms anymore.

“Is there a way to freshen up email marketing? Could we turn it into a sustainable long-term lead generation channel for our clients?” This is the question we asked our lead delivery team to answer.

“Why not try an SMS styled email” was one of the proposals our lead delivery team threw back at us.

Why is SMS marketing simple and effective?

1. You create a short marketing message (160 characters or less)
2. You fire it off into your target market
3. The reply YES function is simple
4. The call-back closes the loop and you can generate hundreds of sales

But how would you get an SMS to work via email?

Technically you can’t send an SMS to an email inbox, but you could take the thinking behind SMS marketing and apply it to email marketing.

This is what we tested, with unbelievable results:

• Focus on using SMS copy in the email subject line of our email marketing
• Highlight the benefits of the product we’re marketing in the body of the email
• Just ask the email recipient to reply YES if they’re interested in a call back

Here are 5 reasons why we believe SMS4Email is a great long-term lead generation play for your business:

1. It doesn’t look like a conventional email marketing message, which means it’s new to the eye
2. It’s straight to the point, so you can find the people who are actually interested in your offer
3. It’s easy to reply YES rather than clicking to a long form
4. It’s delivered in plain text which means no potential HMTL display issues
5. You can position your entire pitch in the email subject line/

Are you running an SMS campaign with us?

Why don’t you let us start an SMS4Email campaign for you before the year is out?

Click here to get in touch