What’s trending in Lead Generation right now

What’s trending in Lead Generation right now

By Gareth Mountain, Head of Sales, Olico

As in 2017, the lead generation industry is continuing to prove itself as a successful marketing method. Lead generation provides clients with not only a solid return on investment, but – for those who put in the effort to do it right – improved growth during difficult times. Like all industries, lead generation is constantly evolving and with the Protection of Personal Information (PoPI) Act set for implementation, big changes can be expected.

 

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