Olico’s 2018 mission: Do more of the right thing, together

30 Jan Olico’s 2018 mission: Do more of the right thing, together

Associate Justice of the United States Supreme Court, Potter Stewart once remarked, “Ethics is knowing the difference between what you have a right to do and what is right to do.” His quote ties in neatly with the way Olico sees the performance marketing market, and our role in it. During 2017 it became even clearer to us that companies which play in this space have a direct responsibility; not only to their customers, but also to the public at whom marketing messages are directed.

For Olico, part of our success can be measured in how we help South Africans. By working with ethical vendors, that only sell decent, well presented offerings, we save customers time and money and insure many new ones for the first time.

Both clients, and customers

Most of this success has been obtained in the financial services industry, one of the places where unscrupulous vendors often prey on vulnerable consumers through performance marketing. From Olico’s perspective, in 2017 we made it our mission to ensure that clients using our channels are marketing great, affordable and ethical products – and that the end customer gets a good deal.

In turn, through our valuable experience in direct marketing, we help our clients get the best return on their marketing spend. It might seem obvious, but this is key in a performance marketing business model – we need to deliver quality leads at a price that makes sense. If we don’t, frankly the partnership won’t work.

It’s about trust

While performance marketing can be a daunting prospect for some, it need not be. If your service provider knows what they are doing and can guide you along the way, you are on the road to a successful campaign.

So what does Olico do to help? Education is key. By sitting down with our clients beforehand and discussing what performance marketing can and cannot do, we start building trust, which we believe is the basis of any good relationship. Since we have a decade of experience in the marketing industry, we can combine our knowledge with their expectations, ensuring that mutual goals are met.

Looking back, and at the future

Apart from only working with ethical product providers, Olico also put a number of other strategies in place last year to ultimately deliver value to South Africans. These include only marketing relevant products to the right people at the right time, and ensuring that the sales process is efficient. Furthermore, to guarantee that the customer has access to the correct information, we make sure that quality content, such as money saving tips and free credit reports, are available through our platform www.MoneyShop.co.za.

As we start a new year Olico has a very specific goal: become the biggest performance marketing business in Africa. This might sound audacious, but we believe it is achievable – if we continue to focus on helping consumers save time and money. But, our growth is also dependent on our financial services partners working with us to provide great products for the local consumer. Through our belief in “what is right to do,” here’s to a successful 2018. We look forward to continuing this journey with you.