One of SA’s most established lead generation partners
Just quality leads delivered through a model based on performance
devices1
OLICO SERVICES
Olico offers a full range of end-to-end distribution services that enable any financial service provider to distribute their products via online or phone

LEAD GENERATION

Olico’s primary business is to deliver our partners quality leads. A true performance based model focused on turning your marketing into a profit centre. You only pay for success.

MARKETING AUTOMATION

Leadify is the gold standard in cloud-based Marketing Automation Software. Built by lead generation experts to help you extract the most value from your data assets.

DATA SERVICES

Olico has quality data assets; over 50m consumer records that you can access for bespoke marketing campaigns. These include 15m+ valid cellphone and 1.5m+ valid opt-in email records.

SALES FULFILLMENT

Olico partners with some of SA's most experienced direct call centres. Talk to us about delivering a full turnkey marketing and sales solution for your client acquisition strategies.

MORE ABOUT OUR SERVICES
LEAD GENERATION

Olico delivers quality leads on time, all the time. We have a rich and extensive set of marketing assets for our partners to access; these include multiple web properties for web and content marketing, a very rich opt-in, POPI proof and a highly targetable database of credit active South Africans that we target using email, SMS and call centre marketing. 

Olico excels in marketing financial services, generating on average 65 000 insurance leads and processing over 100 000 loan applications per month for a wide range of blue chip partners.

 

To speak to us so we can discuss you needs please request a quote.

MARKETING AUTOMATION

Did you know that 90% of all mobile marketing messages sent are done so via SMS while an email campaign renders 90% profitability and delivers significant financial return? Mass marketing remains among the most effective ways to engage and convert current and prospective customers.

Using our custom-built email and SMS platform, Leadify, we have seen such significant results for our clients that we’ve opened the cloud-based platform up for all brands and businesses to use themselves. Leadify is the next level in lead-generation.

Talk to us about a free demo.

DATA SERVICES

Olico provides both data matching services and access to our DIY data marketing and analytics tools. Run and measure your own bespoke marketing campaigns.

If you require targeted data, please use our online data segmenting tool to find your ideal audience.  If you want to do some analysis on your own data, you can use our free demographics tool – just provide your  ID numbers and we will analyse and display their demographics.

Alternatively if you are just looking for our data matching services where we match your ID numbers with valid and verified cellphone records, simply request a data quote.

SALES FULFULLMENT

Call centres are a tough business, but a very critical part of client acquisition. Our sales fulfillment approach is a combination of automation where possible (AWP) along with partnering with SA’s best call centres (FSB registered).  All fulfillment solutions are customised for the specific product as to maximise product sales and keep down acquisition costs.

 

Let us discuss and propose a custom solution for you by requesting a quote.

MARKETING
AUTOMATION
Leadify is a cloud based fully automated marketing platform. Built by experts for experts. Streamline, target, automate, and measure your marketing campaigns.

Complex targeting

Real time reporting

A/B split testing

Exclusion management

Bounce management

Schedule campaigns

Track ROI

Demographic reporting

Monty-Front-Olice MoneyShop
Moneyshop-Full-Colour-2019

MONEYSHOP.CO.ZA  IS OUR CONSUMER FACING BRAND

MoneyShop uses artificial intelligence to help match consumers to the best financial services products for them

DIY TOOLS
Pre-profiling of data is critical to reaching a relevant audience for your marketing campaign as well as improving response rates and lowering marketing costs. With our DIY tools, you CAN reach your perfect client. Test out our tools below to determine how many of your ideal clients we can reach.
segment
Whether you want to run a direct marketing campaign or rent data for your sales centre, start by sizing the potential ‘universe’ of customers that fit your product criteria.  This DIY tool allows you to use very sophisticated targeting criteria to extract the exact data segments you want.  Every record listed is updated monthly via a credit bureau and has been verified as a valid record.
headly1
Before you start extracting data segments, it’s important to know your clients first, your marketing ‘sweet spot’.  Our Demographics from ID Numbers tool allows you to look up the demographic distribution of your current clients.  This will help you define how you should be targeting your future prospects.  All you require is a list of your current clients ID Numbers – simply load into the tool and voila!
SEGMENTATION VERTICALS

Age

Gender

Region

Ethnic Group

Marital Status

Income

Credit Rating

Has Credit Card

Employment

Vehicle Owner

Home Owner

Director

Has Mobile

Insurance User

Has a Loan

15000000

MOBILE RECORDS

DELIVERY RATE0%
1500000

EMAIL RECORDS

OPEN RATE0%
400000

ONLINE USERS PM

RETURN RATE0%
quotes
YOU ARE OUT OF BUSINESS
IF YOU DON’T HAVE A PROSPECT

  • ZIG ZIGLAR | AUTHOR

PRICING
Our pricing models vary depending on the products, volumes and your client acquisition processes. Below is our standard rate card pricing. If you do not see what you are after please request a quote from our sales team.  All prices are per record and exclusive of VAT.
sms campaigns
SMS CAMPAIGNS

  • 0 - 100 000

    R0.44

  • 100 000 - 300 000

    R0.36

  • 300 000 - 500 000

    R0.32

  • 500 000 - 800 000

    R0.28

  • 800 000 - 1 000 000

    R0.24

  • 1 000 000 - 2 000 000

    R0.22

  • 2 000 000 +

    R0.20
email campaigns1
EMAIL CAMPAIGNS

  • 0 - 100 000

    R0.35

  • 100 000 - 300 000

    R0.30

  • 300 000 - 500 000

    R0.25

  • 500 000 - 800 000

    R0.20

  • 800 000 - 1 000 000

    R0.15

  • 1 000 000 - 2 000 000

    R0.10

  • 2 000 000 +

    R0.10
Data matching
DATA MATCHING

  • 0 - 100 000

    R0.50

  • 100 000 - 300 000

    R0.30

  • 300 000 - 500 000

    R0.20

  • 500 000 - 800 000

    R0.15

  • 800 000 - 1 000 000

    R0.15

  • 1 000 000 - 2 000 000

    R0.15

  • 2 000 000 +

    R0.15
Bulk sms
BULK SMS

  • 0 - 100 000

    R0.18

  • 100 000 - 300 000

    R0.17

  • 300 000 - 500 000

    R0.16

  • 500 000 - 800 000

    R0.15

  • 800 000 - 1 000 000

    R0.14

  • 1 000 000 - 2 000 000

    R0.13

  • 2 000 000 +

    R0.11,9
ratecard
DOWNLOAD
OUR RATECARD
ABOUT  OLICO
Olico is one of SA’s most established lead generation partners, delivering quality leads on time, every time, all the time. Our model has proven to boost our partners’ client acquisition strategies in a profitable way; turning marketing into a profit centre.

    • Michael Kann

    • CHIEF EXECUTIVE OFFICER
    • mike@olico.co.za

    • Gareth Mountain

    • HEAD OF SALES
    • gareth@olico.co.za

    • Jason Barrett

    • HEAD OF DELIVERY
    • jason@olico.co.za
MORE ABOUT OLICO...

We have a rich and extensive set of marketing assets for our partners to access; including multiple web properties for web and content marketing, a very rich opt-in, POPI proof and a highly targetable database of all credit active South Africans that we target using direct marketing channels such as email, SMS and call centre marketing.

To date Olico has excelled in marketing financial services, generating on average 65 000 insurance leads and processing over 100 000 loan applications per month for a wide range of blue chip partners including 1Life, RCS, Hollard, Liberty, Standard Bank Life, Vodacom Life, Bayport, OnePlan, Bidvest, Alexander Forbes and many more. We also partner with many advertising and media agencies, delivering lead generation and data services.

Olico’s founders intimately understand the marketing the of financial services. Partners, Mike Kann and Gareth Mountain founded www.ThinkMoney.co.za, SA’s first independent financial services comparison site in 2007. Over 10 years of direct marketing experience and access to marketing assets built over time is the backbone to our business. We also have a keen understanding of our partners’ ultimate business goal – to grow their client base at an acquisition cost that makes sense and is aligned to their business metrics.

    • Yolandi Theyse

    • ACCOUNT MANAGER
    • yolandi@olico.co.za

    • Darren Pilz

    • DELIVERY
    • darren@olico.co.za

    • Alec Jerome

    • ACCOUNT MANAGER
    • alec@olico.co.za

    • Simon Boshoff

    • DELIVERY
    • simon@olico.co.za

    • Desire Brits

    • ACCOUNT MANAGER
    • desire@olico.co.za
INDUSTRY INSIGHTS
Insights into the world of direct marketing, written by the industry leaders themselves.

  • by GARETH MOUNTAIN It may seem as though text messaging is a thing of the past. But SMS remains relevant for many marketers around the globe. With the rise of smartphones and increased access to communication tools such as WhatsApp, it may seem as th

    Author ImageJason Barrett
    29 May, 2019

  • By Martin Hesse Recent research into applications for unsecured loans in South Africa shows that while applications have soared during these tough economic times, lenders have tightened up on approving such loans. Olico, a marketing and lead-generati

    Author ImageJason Barrett
    06 February, 2019

  • by Gareth Mountain The popularity of Black Friday in South Africa seems to be exponential in nature. Battling it out for consumer attention on the day will be, quite frankly, impossible, so a coordinated effort to do so beforehand is key. If you’re g

    Author ImageJason Barrett
    06 February, 2019

  • by Gareth Mountain Marketing Automation Systems (MAS) might seem like good software to have in order to send out bulk email and/or SMS campaigns. However, it should be so much more. Yes, most distribute marketing messages to a database, but perhaps j

    Author ImageJason Barrett
    06 February, 2019
MORE ARTICLES

  • B2C brands (specifically insurance and banking) are the largest lead generators both in volume and spend in South Africa. So says Gareth Mountain, founder and CEO of Mountain Direct Solutions, experts in direct marketing strategy and solutions. The r

    Author ImageGareth Mountain
    21 March, 2016

  • The insurance and banking industries have led the way in disrupting the face-to-face (broker) sales processes by building very strong internal direct sales capabilities. They’ve done this using call centres and online platforms to acquire large volum

    Author ImageGareth Mountain
    21 March, 2016

  • Affiliate marketing is becoming a big part of lead generation. But how do you ensure that you partner in the correct way to ensure you get a return on your marketing spend? Mountain Direct Solutions’ MD Gareth Mountain takes a look. Advertisers are i

    Author ImageGareth Mountain
    21 March, 2016

  • The manner in which performance marketing channels are being used to drive client acquisition strategies is changing rapidly; especially now that it’s becoming very important for clients to measure the exact return each channel brings to their

    Author ImageGareth Mountain
    21 March, 2016

  • Did you know that 90% of all mobile marketing messages sent are done so via SMS while an email campaign renders 90% profitability and delivers significant financial return? Mass marketing remains among the most effective ways to engage and convert cu

    Author ImageMichael Kann
    31 May, 2017

  • We know how important the bottom line is to our clients. Overspending in any area is worrisome and wasteful and managing costs is essential. In the marketing context, reporting in impressions and reach is nowhere near enough; hard numbers are what re

    Author ImageMichael Kann
    01 June, 2017

  • While the economic uncertainty arising from recent political developments is unsettling, it does highlight the need for organisations to focus more smartly on their marketing strategy and customer acquisition and retention. Driving tangible returns L

    Author ImageMichael Kann
    03 June, 2017

  • In the digital age, data is the lifeblood of almost every business. But having data from a variety of sources is not enough – in order to turn raw data into tangible success, it needs to be converted into valid quality leads that become paying...

    Author ImageMichael Kann
    03 June, 2017

  • As with any relatively new piece of legislation, the passing of the Protection of Personal Information Act (POPI) can bring with it confusion and concern as to how it will affect your direct marketing initiatives. Hopefully I can quickly clear up som

    Author ImageGareth Mountain
    11 July, 2017

  • Direct Marketing has come a long way since snail mail and email. While still widely used, email is now ubiquitous, making it competitive and more expensive. Developing unique products that keep marketing costs down, and most importantly, engage with

    Author ImageGareth Mountain
    28 July, 2017

  • Personal loans are the most popular financial services product available in South Africa.  There is constant demand from consumers and, as such, plenty of lending businesses are looking to book new clients. Despite this, direct marketing of loans isn

    Author ImageGareth Mountain
    02 August, 2017

  • Our call centre marketing channel is a relatively new product from Olico that is showing some great potential. In the past three months it has grown from generating 3000 leads per month to over 30 000 leads per month for a number of products, includi

    Author ImageGareth Mountain
    31 August, 2017
CLIENT TESTIMONIALS
quotes

  • We’ve been in a business relationship with Olico for the best part of two years, during which time we have been privileged to experience nothing but true professionalism, transparency and integrity. Olico and its team are very approachable, have plenty of industry knowledge and are more than willing to share and provide input that is of great value to us as business partners. From our experience Olico has a very capable and well rounded team - our engagement with various individuals have always been met with the same levels of enthusiasm and professionalism. In the business world where loyalty and trust are often found wanting, Olico is indeed a company with whom a handshake is more than enough reassurance to enter into any business agreement.

  • What makes Olico and 1Life work is that it is a partnership, where we are committed to making it work and succeed. Working with Olico + 3 years now, we know they are a supplier we can rely on!

    1life Direct

  • I would like to inform you that it is really great working with Olico.  Not only do you deliver a quality business, but your processes are really streamlined which makes it a real pleasure to work with.

    RCS

  • As Head of Customer Value Management at Bayport Financial Services, I have worked extensively with Olico for a least three years. In that time, I have been very impressed with service their company has provided. The consistency of the service they provide is excellent, and the quality of their work and interactions have been exceptional. Their knowledge and understanding of our business needs have resulted in impressive results. Their contribution to our marketing channels/campaigns has been invaluable and I would personally recommend their services.

    Bayport Financial Services

  • We’ve been working with Olico as a lead generation partner for a number of years now. We’ve found the, to be innovative and consistent in their lead delivery, always working with us to improve the quality and quantity of leads and conversions to sales. They have become an integral part of our team.

    Liberty Direct

  • Alexander Forbes has a great working relationship with Olico, the level of professional service we receive from them as our partner has exceeded our expectations. They have taken time to understand our business, our brand and our targeted client and assist us to not only drive sales but quality sales

    Alexander Forbes