By Martin Hesse Recent research into applications for unsecured loans in South Africa shows that while applications have soared during these tough economic times, lenders have tightened up on approving such loans. Olico, a marketing and lead-generation agency that works closely with several banks and lenders in...
by Gareth Mountain The popularity of Black Friday in South Africa seems to be exponential in nature. Battling it out for consumer attention on the day will be, quite frankly, impossible, so a coordinated effort to do so beforehand is key. If you’re going the automated...
by Gareth Mountain Marketing Automation Systems (MAS) might seem like good software to have in order to send out bulk email and/or SMS campaigns. However, it should be so much more. Yes, most distribute marketing messages to a database, but perhaps just as importantly - they...
by Gareth Mountain Those following the implementation of the Protection of Personal Information (PoPI) Act, know that a number of key benefits are being touted. One of these is the fact that cellphone users will receive far fewer spam SMS messages. However, what seems to have been forgotten...
by Gareth Mountain The current economic situation in South Africa has created a strong appetite for credit. Consumers often need to borrow money out of desperation just to help them survive. This is where scam artists and unscrupulous marketers prey on the public, signing them up...
By Brendan Els For many years email marketing has been the ugly duckling of the marketing world. Unsolicited, unsightly, and certainly unhelpful, no wonder some marketers regard it as a relic of the digital stone-age. But this is rapidly changing. Email marketing is receiving a profound overhaul thanks...
Much like the business cliché that your company is only as strong as its people, in marketing, behind every successful marketing campaign there is an empowered team. But how do you help your team increase their sales? The answer is not simple. However Leadify’s CEO, Grant Fleming shares...
An ever-increasing number of South Africans are spending their time on digital platforms or online, while time spent on TV, print and radio – the go-to channels for previous generations – is on the decline. This only makes direct marketing campaigns (e.g. SMS and Email...
A successful email campaign should grow your audience, increase brand awareness, and convert clicks into customers. Follow these five email tips from Grant Fleming, CEO at Leadify, to ensure your next email campaign delivers leads. 1. Know your target audience Sending a direct email marketing campaign to a carefully...
Far from being dead and buried, brought to its demise by alternative messaging channels and apps, SMS marketing is alive and well, with a potent role still to play in delivering marketing messages. Even as some corporates still grapple with grasping the valuable impact SMS marketing...