It is all too apparent that every industry is being radically impacted upon and even deeply disrupted by digitalisation, while existing and familiar roles are being transformed, making way for new opportunities to emerge. One such role that is being challenged to prove its worth,...
BY: LEIGH ANDREWS Businesses are slowly but surely switching their big data outlook from one of fear to one of appreciation of its usefulness. Gareth Mountain, Olico executive, explains how you can use responsive lead generation to effectively turn your marketing into a profit centre. As analytics and...
By Gareth Mountain, Head of Sales, Olico As in 2017, the lead generation industry is continuing to prove itself as a successful marketing method. Lead generation provides clients with not only a solid return on investment, but – for those who put in the effort to...
By Gareth Mountain, Head of Sales, Olico One of the key principles of marketing is that it’s easier to retain a customer than try and find a new one. Closely related to these wise words is the fact that current customers further offer an important opportunity...
While the economic uncertainty arising from recent political developments is unsettling, it does highlight the need for organisations to focus more smartly on their marketing strategy and customer acquisition and retention. Driving tangible returns Leveraging opt-in data and using lead generation tools is a viable and profitable...
Common mistakes companies make Direct marketing using email and SMS as the distribution channel is not only becoming incrementally more expensive, but also highly competitive – especially in the financial services space with products like loans and insurance. As more direct marketers enter the market, and...
By Gareth Mountain, Head of Sales, Olico As with any relatively new piece of legislation, the passing of the Protection of Personal Information Act (POPI) can bring with it confusion and concern as to how it will affect your direct marketing initiatives. Hopefully I can quickly...
By Gareth Mountain, Head of Sales, Olico For many businesses, a prospect list, if built correctly, could be considered the most important "value driver" in their marketing efforts. Creating it takes time and effort, but the benefits pay off. Below we answer some common questions on...
By Gareth Mountain, Head of Sales, Olico A recent segment aired on Carte Blanche highlighted the frustration experienced by consumers when receiving marketing messages via phone, especially after they Opt-out. The programme certainly made the case that ethical and responsible marketing is now more important than...
By Mike Kann, Founder and CEO, Olico When faced with improving their direct marketing, many companies have turned to buying data lists. This can be a daunting prospect as there is always the chance of investing a lot of money in what could turn out to...