When does SMS marketing work best?

31 Aug When does SMS marketing work best?

There is no doubt that SMS creative is a crucial component in driving responses. With only 160 characters, the message not only needs to grab a consumer’s attention, but also needs to include t&c’s, FSP number, and NO/STOP to optout. Using brand, personalisation, and product info all play a big part in driving up the response rates, and therefore lowering the cost of the lead.

Another crucial factor to consider is when to send out your message. What is the best time of day for getting responses? Are some days of the week better than others?

We’ve taken a look at our data to find out when people are more likely to respond positively to an SMS campaign:

Across all products, the worst performing day is Friday, which is sometimes as much as 30% worse than the best performing day. Monday is the next worst performing day.