Forget Everything You Think You Know About Email Marketing

23 Nov Forget Everything You Think You Know About Email Marketing

If you think email marketing can only provide a couple of lukewarm leads a day, you might want to grab a coffee refill and continue reading this newsletter. Not only have we turned our email channel into a volume offering (which means we can handle your lead expectations) but we also have sales conversion stats to match. Olico is pushing email marketing innovation so hard, we think we might be leading the performance email marketing drive globally!

Oh, and did we mention we’ve pioneered a few new email marketing products, with an option to suit every budget? Read on to see how these can deliver the leads – and conversions – your business needs.

Read2Lead

“Content marketing” isn’t just a buzzword for hipster agency types. It’s a proven marketing strategy that builds trust with consumers and results in great sales conversions. Our new Read2Lead email product allows us to drive email recipients to awesome content while we push their personal details to a call centre for a very soft (but effective) call-back.

How does it work in practice? Imagine you’ve just clicked through to read an informative article on tax-free savings plans that was delivered to your email inbox. A few minutes after reading the article, an articulate call centre agent phones you to find out if you enjoyed the article and if you might be interested in a call-back for more information on tax-free savings plans.

This is what you have:

1. Interest is confirmed
2. Right party details are confirmed
3. A great lead is generated

This is how to turn good reads into great leads.

5 Star Rating:

Quality: *****

Volume: ***

Drop us a line if you want to chat about Read2Lead on gareth@olico.co.za

Click2Call

One of the biggest issues with the traditional email marketing process is the final step, which is collecting personal information. Far too many people that click on a marketing email drop off on the landing page (the website capture form). There are a number of reasons for this, and it’s clear that people don’t want to complete clunky webforms anymore.

In our Click2Call product, we’ve removed the landing page and eliminated the “detail collection” part of the process altogether. Instead, an email click re-directs you to a “Thank You” page and we automatically fire off the details of the click recipient as a lead.

This means we can deliver thousands of interested parties to you in the form of email clicks.

Five Star Rating

Volume: *****

Quality: ***

Drop us a line if you want to chat about Click2Call gareth@olico.co.za

SMS4Email

SMS marketing works because it’s direct and easy to reply to. The marketing message hits the recipient’s cellphone inbox and if they’re interested, they reply. Voila, a lead is generated!

But what if you could take the SMS marketing message that’s working so well for you and push it via email? Our new SMS4Email product allows you to do just that, and the results are brilliant.

90% of the marketing message is in the email subject line, and if we can use your brand and a clever message we can deliver hundreds of leads using our simple “Reply Yes” styled email.

This is SMS delivered via email and it really works!

Five Star Rating

Volume: *****

Quality: *****

Drop us a line if you want to chat about SMS4Email gareth@olico.co.za

Email2Social

We all know that most people don’t buy the first time around. As smart digital marketers, we need to identify interested parties and follow them up with clever re-marketing techniques for maximum awareness. With Email2Social, the idea is simple: By clicking on an email link you’ve showed us you’re interested. We then develop a social media strategy to keep you aware of the brand or product, ultimately leading to conversions.

If you like the idea of using email to establish interest and social media to convert, this product is for you.

Five Star Rating

Volume: **

Quality: *****

Drop us a line if you want to chat about SMS4Email gareth@olico.co.za

Email marketing still has a lot to offer if you’re prepared to keep up with new innovations. Give us a call today if you’d like to test out our new products and see for yourself how they can boost your festive season sales.