by GARETH MOUNTAIN It may seem as though text messaging is a thing of the past. But SMS remains relevant for many marketers around the globe. With the rise of smartphones and increased access to communication tools such as WhatsApp, it may seem as though text messaging...
As with any relatively new piece of legislation, the passing of the Protection of Personal Information Act (POPI) can bring with it confusion and concern as to how it will affect your direct marketing initiatives. Hopefully I can quickly clear up some of the more...
In the digital age, data is the lifeblood of almost every business. But having data from a variety of sources is not enough – in order to turn raw data into tangible success, it needs to be converted into valid quality leads that become paying...
While the economic uncertainty arising from recent political developments is unsettling, it does highlight the need for organisations to focus more smartly on their marketing strategy and customer acquisition and retention. Driving tangible returns Leveraging opt-in data and using lead generation tools is a viable and profitable...
Did you know that 90% of all mobile marketing messages sent are done so via SMS while an email campaign renders 90% profitability and delivers significant financial return? Mass marketing remains among the most effective ways to engage and convert current and prospective customers. Using...
The insurance and banking industries have led the way in disrupting the face-to-face (broker) sales processes by building very strong internal direct sales capabilities. They’ve done this using call centres and online platforms to acquire large volumes of new clients. The retail sector, other financial services...
B2C brands (specifically insurance and banking) are the largest lead generators both in volume and spend in South Africa. So says Gareth Mountain, founder and CEO of Mountain Direct Solutions, experts in direct marketing strategy and solutions. The right lead channels can make all the difference....