As with any relatively new piece of legislation, the passing of the Protection of Personal Information Act (POPI) can bring with it confusion and concern as to how it will affect your direct marketing initiatives. Hopefully I can quickly clear up some of the more...
In the digital age, data is the lifeblood of almost every business. But having data from a variety of sources is not enough – in order to turn raw data into tangible success, it needs to be converted into valid quality leads that become paying...
While the economic uncertainty arising from recent political developments is unsettling, it does highlight the need for organisations to focus more smartly on their marketing strategy and customer acquisition and retention. Driving tangible returns Leveraging opt-in data and using lead generation tools is a viable and profitable...
We know how important the bottom line is to our clients. Overspending in any area is worrisome and wasteful and managing costs is essential. In the marketing context, reporting in impressions and reach is nowhere near enough; hard numbers are what really matter and efforts...
The manner in which performance marketing channels are being used to drive client acquisition strategies is changing rapidly; especially now that it's becoming very important for clients to measure the exact return each channel brings to their business. For example in the insurance space, the insurer's...
Affiliate marketing is becoming a big part of lead generation. But how do you ensure that you partner in the correct way to ensure you get a return on your marketing spend? Mountain Direct Solutions’ MD Gareth Mountain takes a look. Advertisers are increasingly wanting more...
The insurance and banking industries have led the way in disrupting the face-to-face (broker) sales processes by building very strong internal direct sales capabilities. They’ve done this using call centres and online platforms to acquire large volumes of new clients. The retail sector, other financial services...
B2C brands (specifically insurance and banking) are the largest lead generators both in volume and spend in South Africa. So says Gareth Mountain, founder and CEO of Mountain Direct Solutions, experts in direct marketing strategy and solutions. The right lead channels can make all the difference....